In the autumn of 2015, LUKOIL-Inter-Card and Jet Infosystems presented a program to improve the level of service for LUKOIL customers based on Oracle Siebel CRM. Ruslan Puzyna, Head of Technological Development at LUKOIL-Inter-Card, and Vladimir Molodykh, LUKOIL-Inter-Card Project Manager at Jet Infosystems, tell the Retail & Loyalty Journal about specific features of the project implementation and its first results.