Kartfud CEO Denis Shabynin, Director of Logistics Alexey Tanayev, Marketing director Igor Kotelnikov, and First Deputy General Director in charge of the system FB expansion Oleg Kotelyukh tell The Retail & Loyalty Journal about the introduction of an absolutely new culture of consumption, home delivery of goods and products through the Foodbuyer (FB) system, "Uberization", specifics of the implementation and application of specialized logistics complexes, as well as about new opportunities for producers and consumers of FMСG goods.