Inventive Retail Group: omnnichannel is the future of loyalty programmes - Information portal

Inventive Retail Group: omnnichannel is the future of loyalty programmes

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Inventive Retail Group: omnnichannel is the future of loyalty programmes

Maria Golenkova, Marketing Director at Inventive Retail Group, speaks on peculiarities of the loyalty crisis in the off-line chains, the prospects of creating a uniform loyalty program for all brands of the Group and the criteria for selecting the optimal CRM-system.

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