Azbuka Vkusa: seeking for a mobile loyalty - Information portal

Azbuka Vkusa: seeking for a mobile loyalty

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Azbuka Vkusa: seeking for a mobile loyalty

This spring, Azbuka Vkusa has expanded the mobile application functionality “Vkusomania”, making it part of the updated loyalty program. Galina Yashchuk, Marketing Director of Azbuka Vkusa, a premium food supermarket chain, speaks about the main trends in the market of mobile applications for retail, and about the principles of implementation of personal approach to customers as part of a mobile loyalty programme.

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