IT landscape modernization in the omnichannel environment: experience of Tehnosila
IT landscape modernization in the omnichannel environment: experience of Tehnosila
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Erkin Babadjanov, Director for Project Development and Management, Tehnosila, speaks in his interview to the Retail&Loyalty Journal about the phenomenon of "omnichannel buyers", their behavior and the impact on the IT strategy of retail chains, and the key organizational and technological challenges facing the retailer that starts getting omnichannel.
