2015 was a landmark year for the Belarusian public catering market. Over twenty years’ long unchallenged reigning of McDonald’s was broken after the arrival of new international players: KFC and Burger King. Also, the past year saw the arrival of brand absolutely new for Belarus: Papa John's, Sbarro and Domino's Pizza. Sergey Shopik, Marketing Director, Domino's Pizza Belarus, informs the Retail & Loyalty readers about the company’s business case.