New “Perekrestok” from inside: the effects of re-branding - Information portal

New “Perekrestok” from inside: the effects of re-branding

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26.08.2016

New “Perekrestok” from inside: the effects of re-branding

Julia Lazareva, Development Director of Perekrestok
Julia Lazareva,
Development Director of Perekrestok

From the interview with Julia Lazareva, Development Director of Perekrestok, a supermarket chain, the Retail & Loyalty correspondent learned about the current economic effect of the chain re-branding, about the in-store equipment and technology that now support operation of new stores, and about the reasons why self-checkout terminals are more cost-efficient than electronic price tags.

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