Loyalty cards as an RFM-analysis tool - Information portal

Loyalty cards as an RFM-analysis tool

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Loyalty cards as an RFM-analysis tool

How many discount cards do you have? Five? Ten? Dozens? Do you finger through your cards at home, thinking, “This card offers a discount of 20%. What if I'll eat out now?” Maybe a discount on building materials inspired you for repair, while a promotion campaign in a jewelry shop called for buying new wedding rings? Sergey Zemskov, Director, Marketologi.pro analytical centre, speaks about all the above.

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