Rosneft: Loyalty programs have become a mandatory element of effective fuel retail - Information portal

Rosneft: Loyalty programs have become a mandatory element of effective fuel retail

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Rosneft: Loyalty programs have become a mandatory element of effective fuel retail

In his interview with The Retail & Loyalty Journal, Vladimir Demin, RN-Loyalty CEO, informed about the evolution of fuel loyalty programs, the position of Rosneft in the market, and technological and marketing features of the Family Team programme.

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