Private label, co-branding, augmented reality: new trends on the licensing market - Information portal

Private label, co-branding, augmented reality: new trends on the licensing market

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01.08.2018

Private label, co-branding, augmented reality: new trends on the licensing market

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Do we expect a revolution in the Russian licensing market? How is this tool useful for retailers and why do long-playing brand promotion strategies no longer work? These are the questions addressed by Petya Toncheva, Licensing Director, Nickelodeon Viacom Consumer Products in Russia, the CIS and the Baltics.

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