A loyalty program to replace a promo: how to cut costs and not to lose a client?
A loyalty program to replace a promo: how to cut costs and not to lose a client?
 |
Time has come when the promo has grown to be a crippling burden on retail, giving loyalty programs a second chance to become thekey tool incustomer relations. Will that happen – or will loyalty programs in retail chains be finally edged out to the margins?
