Khachatur Avetisyan: “The clients want freedom in using their bonus points"
Khachatur Avetisyan: “The clients want freedom in using their bonus points"
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A loyalty program intended for hundreds of partners and hundreds of thousands of customers is a complex project both organizationally and technically, and requires significant resources. Director of “Dom.ru Club” “ER-Telecom” Khachatur Avetisyan spoke about the company's new loyalty program and why CFT Loyalty was chosen as its implementation platform.
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