“Adamas”: those who relied on the buyer rationality only are left out in the cold - Information portal

“Adamas”: those who relied on the buyer rationality only are left out in the cold

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“Adamas”: those who relied on the buyer rationality only are left out in the cold

Grigory Shanaev, Marketing Director, Adamas speaks about the trends in jewelry retail, new models of consumer behavior, transformation of loyalty programmes and capabilities of analytics in the creation of ideal customer experience.

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