Loyalty cards on a smartphone. Experience of the use in a retail chain (Part 3) - Information portal

Loyalty cards on a smartphone. Experience of the use in a retail chain (Part 3)

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Loyalty cards on a smartphone. Experience of the use in a retail chain (Part 3)

In the third part of a series of his articles Boris Starodub, Head of Peredvizhnik (Itinerant) loyalty programme, analyses the experience of using mobile wallets for loyalty cards by the retailers.

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