Invitro: loyalty programme 2.0! - Information portal

Invitro: loyalty programme 2.0!

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Invitro: loyalty programme 2.0!

Elena Kiseleva, Loyalty Programme Manager, tells The Retail & Loyalty Journal about the advantages of parallel operation of discount and bonus loyalty programmes in Invitro, an independent medical laboratory, explains how the bonus schemes meet the customers’ expectations, and informs about the dynamics of customer involvement in the company's loyalty programme.

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