New Luxury in L’etoile: back to premium concept - Information portal

New Luxury in L’etoile: back to premium concept

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03.05.2017

New Luxury in L’etoile: back to premium concept

Mikhail Schedrin, Marketing Director of L’etoile perfume and cosmetic stores, speaks about a new branding concept of L’etoile stores, the most exciting technological novelties and the influence of re-branding on the customer behavior, as well as about the specifics of innovations implementation with in the New Luxury concept.

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