From advertisement board to multi functional online-platform: what happens to the Russian market of classifieds?
From advertisement board to multi functional online-platform: what happens to the Russian market of classifieds?
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The Russian market of online classifieds is experiencing an active growth period. Without losing their main function – the platform for placement of ads about sale of goods and services –the classifieds are gradually moving from the classic c2c-model to the extended functionality for all interested players - not only for private but also for corporate users. Eric Finnas, Head of E-commerce, Avito, analyses main trends of the market.