“Natural” loyalty or why Vkus Villis not afraid of experiments? - Information portal

“Natural” loyalty or why Vkus Villis not afraid of experiments?

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28.08.2017

“Natural” loyalty or why Vkus Villis not afraid of experiments?

Olesya Mashkina, Advertising Manager of Vkus Vill and Izbenka, explains how buyers can influence the assortment development and why natural grocery chains gave up using classical loyalty systems.

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