Digital Signage: Advanced retailers rely on interactive displays - Information portal

Digital Signage: Advanced retailers rely on interactive displays

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28.08.2017

Digital Signage: Advanced retailers rely on interactive displays

Phil Day, Director of Marketing Association POPAI UK, who took part in the Russian Retail Week, shared his impressions with Retail & Loyalty about the commercial advertising market in Moscow and European trends in digital signage, and explained why retailers should give credence to consumer surveys.

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