Category management 2: 0: three success factors for retailers and suppliers - Information portal

Category management 2: 0: three success factors for retailers and suppliers

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Category management 2: 0: three success factors for retailers and suppliers

Matt Robinson, Merchandising & Category Management Director, Symphony GOLD, analyzes the evolution of category management over the past 20 years and recommends technological solutions that retailers and suppliers need in order to achieve maximum efficiency.

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