“Both birds in the hand” strategy, or How possibility thinking transforms retail business - Information portal

“Both birds in the hand” strategy, or How possibility thinking transforms retail business

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“Both birds in the hand” strategy, or How possibility thinking transforms retail business

Alexey Pan, Partner of Sustainable Development Strategies, a Russian consulting group, speaks about the essence of the systematic error, the systematic ‘optical illusion’ intrinsic to the dominant ideas about the strategy and spoiling the life of the entrepreneur.

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