In substitution for intuitive management: true KPI in retail - Information portal

In substitution for intuitive management: true KPI in retail

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In substitution for intuitive management: true KPI in retail

Independent expert Igor Nikolayev offers a set of marketing indicators that will help abandon the "triad of retail" as the basis for decision-making and make the sales volume, the average check amount and the number of checks into nothing but useful reference information for shareholders and investors.

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