Rigla: one hundred percent personification of relations with customers is not a myth! - Information portal

Rigla: one hundred percent personification of relations with customers is not a myth!

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Rigla: one hundred percent personification of relations with customers is not a myth!

Marina Lagovskaya, Head of Loyalty and Marketing at the Rigla pharmacy chain, speaks about the specifics of loyalty programs in pharmaceutical retail business, peculiarities of the target audience and the importance of deep insight into the customer needs.

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