Thierry Geoffroy: “For Auchan, quality is not the productssafety alone” - Information portal

Thierry Geoffroy: “For Auchan, quality is not the productssafety alone”

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Thierry Geoffroy: “For Auchan, quality is not the productssafety alone”

Thierry Geoffroy, Quality and Methodology Director, AUCHAN Retail Russia, speaks about the specifics of AUCHAN’s product quality strategy, the mechanisms of quality control, the influence of customers, and the reasons for implementing the system for social audit of suppliers.

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