An ideal online showcase: how to optimize content for mobile devices - Information portal

An ideal online showcase: how to optimize content for mobile devices

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An ideal online showcase: how to optimize content for mobile devices

Maxim Rogach, Head of e-Commerce at Unilever, explains the peculiarities of mobile marketing in the FMCG segment, the principal differences between the presentation of content on desktop and mobile websites and the brands’ basic mistakes in creating mobile content.

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