Promo campaigns in retail as an effective method of boosting sales: recommendations from PwC
Promo campaigns in retail as an effective method of boosting sales: recommendations from PwC
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Russian retailers have huge opportunities insofar it concerns improving methods of arranging promo campaigns. According to PwC officers Maciej Kroenke and Martijn Peeters, resolving this issue will help significantly increase return on investments or reduce their costs.
