Social networks as a channel for increasing customer loyalty: “BuduMamoi (I'll be a Mom)”case study
Social networks as a channel for increasing customer loyalty: “BuduMamoi (I'll be a Mom)”case study
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Svetlana Martynkina, Advertising and Marketing Manager,“Budu Mamoi" Group, explains how the social networks can increase the brand awareness, discusses methods of workwith Internet users and specifics of content formation for the target audience.
