Information technologies in the household appliances and electronics segment: how to achieve maximum efficiency - Information portal

Information technologies in the household appliances and electronics segment: how to achieve maximum efficiency

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26.02.2018

Information technologies in the household appliances and electronics segment: how to achieve maximum efficiency

M.Video managed to achieve a 40% growth in online sales by the end of 2017, with offline traffic demonstrating positive dynamics as well. What technologies form the basis for the omnichannel strategy, launched as early as 2014 – explains M.Video CIO Sergey Sergeyev in an interview with Retail & Loyalty.

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