Mercadona: five components of successful sales - Information portal

Mercadona: five components of successful sales

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19.02.2018

Mercadona: five components of successful sales

A year ago, a renowned Spanish retailer made an ambitious attempt to reshape their sales model. The implemented innovative cross-border model gave the opportunity to gain a foothold in new markets. The company analysts believe the “Fresh vs Dry” strategy in food retail contributes to the increase in the share of high quality local products and shortens the logistics chain.

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