“Blue oceans” in the service quality evaluation market or a simplified approach?
“Blue oceans” in the service quality evaluation market or a simplified approach?
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The less face-to-face contacts clients have with organizations, the more significant is the quality of each interaction. How can we understand that a service has become a competitive advantage for a business? It is not always that figures show the real situation. Olga Velichko, PR Director, 4Service Group, shares her opinion.
