Stoloto: lottery as a high quality supplement to the retail loyalty programme
Stoloto: lottery as a high quality supplement to the retail loyalty programme
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The Retail & Loyalty Journal is talking with Anton Shapiro, General Director of the “Centre” Technology Company, the major distributor of Stoloto-branded lotteries in Russia, to discuss today’s lottery business in Russia, the structure and operation of its internal processes, the lottery organizers’ plans and interaction with retailers.