Cobrending and loyalty programme: a modern Russian version - Information portal

Cobrending and loyalty programme: a modern Russian version

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Cobrending and loyalty programme: a modern Russian version

A successful co-branding project can not only help to increase sales and significantly reduce costs, but also attract a target audience. But can all projects be considered successful? Konstantin Gontmakher and Diana Ratiyova, Experts, JULY Target Marketing Agency, analyze the situation on the Russian loyalty market.

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