The fast pace of life and the rapid development of information technologies make any company take care ofsimplifying and accelerating processes. And while the smartphone used to be considered a means for interpersonal communications, now it is a working tool that allows retailers to work faster and more efficiently. The cooperation of MELON FASHION GROUP with DATAPHONE helped the fashion retailer’s stores introduce StoreOnline,аniOS-basedmobile accounting solution with stock revaluation, inventory, and sorting functionality.