Dolphins or Pavlov's dogs: how your line staff communicates a loyalty program to a client - Information portal

Dolphins or Pavlov's dogs: how your line staff communicates a loyalty program to a client

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14.12.2018

Dolphins or Pavlov's dogs: how your line staff communicates a loyalty program to a client

In 2018, 4Service conducted a study tofind out how employees communicate a loyalty program to customers in different business segments and what causes a lack of involvement. What factors influence the motivation and involvement of employees, informs Marina Kharchenko, Head Service Team Training at 4Service.

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