"Mosigra" as part of the shopper’s lifestyle
"Mosigra" as part of the shopper’s lifestyle
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Dmitry Kibkalo, Founder of Mosigra, a chain of board game stores,discusses what the customer-centered approach is, how important the lifestyle- and personalized marketing techniques are for retailers today, how to make a website as agile as possible, and how to elaborate a loyalty programmethat differs dramatically from classical concepts.