Mikhail Goncharov: Every restaurateur must get through the censorship of professionalism
Mikhail Goncharov: Every restaurateur must get through the censorship of professionalism
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We talked with Mikhail Goncharov, Founder and Owner of the Teremokfast-food chain about the specifics of brand promotion strategy, the evolution of customer communications in the modern fast-food and fast-casual market, and discussed why innovations need to be introduced no sooner than they become mainstream.