Marketing “on the home turf”, or Why it is profitable for retail chains to use others to pull one’s chestnuts out of the fire
Marketing “on the home turf”, or Why it is profitable for retail chains to use others to pull one’s chestnuts out of the fire
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Regional penetration of the nation-wide retail chains is a bunch of unknowns. Should at least a minor, seemingly irrelevant detail be missed, a harmonic marketing strategy that has proved its success, for example, in Moscow, turns out to be useless in Siberia. Stanislav Kurilin, Founder and CEO of the HEAD MADE advertising agency, talks about the intricacies of local marketing.
