“City”: from a loyalty program to a marketplace - Information portal

“City”: from a loyalty program to a marketplace

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10.04.2019

“City”: from a loyalty program to a marketplace

The City loyalty program for Troika card holders covers not only public transport passengers now, but also includes about 5,000 partner locations in Moscow and about 400 online stores. Vladimir Gorbunov, Founder and ideological chief of the City loyalty program, speaks about the creation and prospects of a large-scale coalition loyalty program in Moscow.

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