Dmitry Kostygin: loyalty programmesare inseparable from the product dynamics
Dmitry Kostygin: loyalty programmesare inseparable from the product dynamics
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Three years ago, online retailer Yulmart launched “Taksa”, a new loyalty programmethat replaced the usual system of price columns. YulmartFounder and Co-owner Dmitry Kostygin tells us about the new programme idea,its implementation and development,and their plans regarding further building a B2C social networkbasedon a messaging platform.
