IKEA: new formats as a step to come closer to the buyer
IKEA: new formats as a step to come closer to the buyer
We talked with Pontus Erntell, Country Manager, IKEA Russia, to discuss what drives the change in the retail chain’s expansion strategy in Russia, reasons for the arrival of the new formats and how the latter would co-exist with brick-and-mortar stores.
'beono:banner_rotation' is not a component
'beono:banner_rotation' is not a component
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