IKEA: new formats as a step to come closer to the buyer - Information portal

IKEA: new formats as a step to come closer to the buyer

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16.09.2019

IKEA: new formats as a step to come closer to the buyer

5.jpgWe talked with Pontus Erntell, Country Manager, IKEA Russia, to discuss what drives the change in the retail chain’s expansion strategy in Russia, reasons for the arrival of the new formats and how the latter would co-exist with brick-and-mortar stores.
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