The mzungu price phenomenon, or How the sense of right and wrong interferes with trade
The mzungu price phenomenon, or How the sense of right and wrong interferes with trade
In Africa, any souvenir purchase begins with the seller asking for an incredibly high price. What is the point of this approach, explains Sergey Sheikhetov, Head of Qualitative Research in the Sub Saharan Africa countries, Kantar.
