The mzungu price phenomenon, or How the sense of right and wrong interferes with trade - Information portal

The mzungu price phenomenon, or How the sense of right and wrong interferes with trade

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16.09.2019

The mzungu price phenomenon, or How the sense of right and wrong interferes with trade

14.jpgIn Africa, any souvenir purchase begins with the seller asking for an incredibly high price. What is the point of this approach, explains Sergey Sheikhetov, Head of Qualitative Research in the Sub Saharan Africa countries, Kantar.
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