Komandor: to escape from the promo-race, you need creative input and KYC
Komandor: to escape from the promo-race, you need creative input and KYC
We spoke about the peculiarities of regional buyers' behavior, the dangers and traps of standard promotional activities with Maxim Maminov, Head of Marketing at the Komandor retail chain, the largest retailer in Eastern Siberia.
