Think quick, change fast: customer experience transformation in fashion retail
Think quick, change fast: customer experience transformation in fashion retail
What do brands want? Popularity and sales. What do buyers want? Attention, value added services, positive emotions, exclusivity and favorable prices. Natalia Chinenova, Head of Master Programme in Management and Marketing in the Fashion Industry, HSE, Chief Consultant on business technologies in retail, Fashion Consulting Group, speaks about the successful implementation of consumer expectations.
