Retail in Africa: yesterday, today, tomorrow
Retail in Africa: yesterday, today, tomorrow
At first glance, the retail industry in Africa is now at the stage that the European and American markets experienced once upon a time – urbanization, the middle class growth, the development of modern consumer culture. However, this market is extremely unpredictable and full of surprises for investors. The specifics of Kenyan retail and the main retail formats are discussed by Sergey Sheikhetov, Head of Qualitative Research in the Sub Saharan Africa countries, at the Kantar company.
