METRO: closer to the end user, keeping the focus on professional customers
METRO: closer to the end user, keeping the focus on professional customers
Alexander Fedosov, Marketing Director, METRO Cash & Carry, tells Retail & Loyalty about the activities for end users, how the wholesaler is represented offline and online, why the retail chain needs membership inThe Association of Internet Trade Companies (AITC), and also informs about plans to launch their own loyalty program and scenarios to attract new customers.
