How to intensify promotion, speed up launch of campaigns and retain customers’ loyalty - Information portal

How to intensify promotion, speed up launch of campaigns and retain customers’ loyalty

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16.06.2019

How to intensify promotion, speed up launch of campaigns and retain customers’ loyalty

44.jpgAccording to the Nielsen study, promotion in the FMCG categories increases every year to exceed 50% in many product groups. Yaroslav Poltavsky, Managing Partner at Execution, suggests avoiding the discussion of the causes of this phenomenon – despite the fact that the material can be a subject of a very exciting study – but concentrating on the consequences instead.
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