Lenta: Farmers Platform – an important part of client-oriented strategy
Lenta: Farmers Platform – an important part of client-oriented strategy
In mid-September, Lenta received the highest scores in the Advantage study on the mutual assessment of the quality of cooperation between manufacturers and retailers. An important role in this respect played the “Farmers Platform”, launched in 2015 with the aim of increasing the share of direct supplies from manufacturers, primarily the SME category.
