Ilya Yaroshenko (BAON): The toughest competition is the struggle for the consumer’s wallet
Ilya Yaroshenko (BAON): The toughest competition is the struggle for the consumer’s wallet
We talked with Ilya Yaroshenko, General Director of the BAON retail chain, to discuss the trends and pain points of Russian fashion retail, the prospects for Russian production, marketing strategies in a highly competitive market in the context of falling consumer demand, and the benefits of the new offline store concept.
