Nikolai Kozak (Leroy Merlin): Competition in DIY is getting increasingly interesting
Nikolai Kozak (Leroy Merlin): Competition in DIY is getting increasingly interesting
We discussed with Leroy Merlin Deputy CEO Nikolai Kozak the aspects of today’s competition, what the new DIY retailer ecosystem is like, how the company strategies reflect changes in consumer behavior and what innovative solutions are in the company’s focus.