Loyalty in Retail: Transformation 4.0 - Information portal

Loyalty in Retail: Transformation 4.0

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19.12.2019

Loyalty in Retail: Transformation 4.0

At first glance, it was loyalty programs that underwent the least deep transformation among the customer relation tools. Numerous bonuses, points and actual discounts for each purchase – all of them stem from the retailer’s same old gratitude for the customer’s loyalty to the brand or a specific retailer. Nevertheless, Vasily Dyachenko, Founder of Loyalty Plant, highlights tremendous shifts in approaches to the formation of such programmes.
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