Loyalty in Retail: Transformation 4.0
Loyalty in Retail: Transformation 4.0
At first glance, it was loyalty programs that underwent the least deep transformation among the customer relation tools. Numerous bonuses, points and actual discounts for each purchase – all of them stem from the retailer’s same old gratitude for the customer’s loyalty to the brand or a specific retailer. Nevertheless, Vasily Dyachenko, Founder of Loyalty Plant, highlights tremendous shifts in approaches to the formation of such programmes.